The way to many people’s hearts is through the taste buds – so why not make sure that both these and the company’s brand interact in the best way. Create your own drink, for the fair, the event or for everyday use in your showroom/conference room.

Creating your own beverage brand can have several benefits for a business, especially if the beverage aligns with the company’s overall branding and design. Here are some key benefits and contexts where this can be particularly useful:

Brand reinforcement and differentiation

Unique Identity

By creating its own drink, the company can further differentiate itself from the competition. A unique flavor profile and design can strengthen the brand’s identity and make it more memorable.

Reinforced and widened Brand image

The beverage/brand can reflect the company’s core values ​​and aesthetics, reinforcing the brand’s image and message. For example, an environmentally conscious business can create an organic drink with sustainable packaging.

Marketing and customer engagement

Marketing opportunities

A custom drink is a fantastic way to promote your brand at various events, fairs, and campaigns. It can serve multiple purposes like being distributed as giveaways to attract attention, utilized in sampling events to let people taste and experience your product, or even sold exclusively at your company’s different locations to create a sense of exclusivity. By incorporating a custom drink into your marketing strategy, you can effectively engage with your target audience and enhance brand visibility. Whether you’re looking to generate buzz at a trade show, create a memorable experience at a community fair, or establish a unique selling point at your own stores, a customized beverage can be a powerful tool to achieve these goals.

Increased customer loyalty

Offering something unique like your own drink can increase customer loyalty. Customers can associate the positive experience of the drink with the company, leading to stronger brand loyalty.

Social Media & PR

A unique and nicely designed drink can generate buzz on social media and attract press coverage. Customers who share pictures and reviews of the drink can contribute to increased visibility and viral spread.

Income opportunities and business development

New revenue streams

In addition to strengthening the brand, the sale of your own drink can generate extra income. It can be sold in brick-and-mortar stores, online or through partnerships with other retailers.

Affärsutveckling

A beverage brand has the potential to unlock various business prospects and establish partnerships. Let’s take the example of a café that creates its unique coffee beverage. By doing so, the café can explore fresh avenues for collaboration with nearby grocery stores or restaurants in the community. This allows for fostering new business connections and expanding the brand’s reach. Additionally, the café can seize opportunities to work alongside these establishments, forming mutually beneficial relationships that can enhance growth and profitability. By leveraging its own coffee drink, the café can open doors to exciting ventures and consolidate its position in the market.

Internal Culture and Commitment

Increased Engagement Internally

Developing your own drink can engage employees and create pride within the company. It can become a project where different departments collaborate, which strengthens the team spirit.

Giveaways

In addition to their ability to enhance relationships and express gratitude, branded beverages have the added advantage of being adaptable to different types of packaging. For example, when considering outdoor events, such as picnics or music festivals, packaging options like tetra briks can be an excellent choice. These sturdy and lightweight containers ensure convenient and spill-free enjoyment of the beverages, making them ideal for on-the-go situations.

Similarly, for events such as a paddle tournament or other sports activities, cans can be a perfect packaging solution. These sleek and portable cans not only preserve the quality of the beverages but also make them easily accessible during the excitement and energy of the tournament.

By utilizing different types of packaging, home-produced drinks can cater to various occasions and environments, further adding to their appeal as corporate gifts.

Examples of areas of use

• Restaurants and Cafes – Create a signature drink that can only be found on their menu.
• Hotels and Resorts – Offer a welcome drink that represents the hotel’s theme and style.
• Events Company – Provide specially designed drinks at various events to create a unique experience.
• Sports and Health Clubs – Develop your own sports drink or healthy smoothie that fits with the club’s health image.

Why not…

Creating your own beverage brand can be a powerful tool to strengthen your company’s brand, engage customers and employees, and open up new revenue opportunities.

Thoughtful strategy and careful planning? But new production machines and opportunities for unique branding, I’d say it’s just a matter of trying. Because as in many other things, if you do things that you think are fun, your best customers will probably do the same. Just do it!